Carthage could not possibly tolerate such competition. The young rival must be destroyed lest the Carthaginian rulers lose their prestige as the absolute rulers of the western Mediterranean. The rumors were duly investigated and in a general way these were the facts that came to light.
The west coast of Italy had long been neglected by civilisation. Whereas in Greece all the good harbours faced eastward and enjoyed a full view of the busy islands of the Aegean, the west coast of Italy contemplated nothing more exciting than the desolate waves of the Mediterranean. The country was poor. It was therefore rarely visited by foreign merchants and the natives were allowed to live in undisturbed possession of their hills and their marshy plains.